The EULA can't be agreed to until the account is activated. Even if the box is opened, as long as the account key hasn't been opened you can still sell it. Anet as already gotten there money for it so why should they care? I am sure people buy the game, read the book, decide that they don't want the game, and then sell it to a friend (probably cheaper then what they paid for it). There is nothing illegal about that. The account key is still unmolested so the EULA hasn't been agreed to yet. As long as the friend you sell it to doesn't make a PA about it, who will ever find out?
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